Kaaren Hanson leads Design Innovation at Intuit, including design thinking, mobile design, ethnographic research, and XD leadership. Kaaren champions the strategic value of design and won the 2010 CEO leadership award for her success driving Design Thinking into Intuit’s culture. She earned her PhD in experimental psychology at Stanford University.

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Intuit’s Reinvention from the Inside

Several years ago, Intuit realized that it had strayed from its roots and was no longer creating the most intuitive experiences on the market. With a culture that highly regards the customer, Intuit was ripe to integrate Design Thinking. Learn how Kaaren Hanson’s team and key executives are making Design Thinking a core competence, driving customer and revenue wins, and helping to re-invent the company culture.