Richard Dalton manages a User Experience team at Vanguard where he passionately advocates designing user experiences within the context of user and business goals.  In 2008 he was honored to chair the IA Summit conference in Miami and is still recovering.  He has been a practitioner and manager in the UX field since 1994 in both the US and the UK.

Richard has been in the United States with Vanguard since 1999, before that he lived in Newcastle upon Tyne in the North of England where he was a co-owner of a leading UK Web Consultancy. When he’s not working he enjoys hanging out with his wife and three children, playing table tennis, reading, playing guitar and juggling.

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A Practical Guide to Measuring User Experience

Measuring the success (or failure) of an experience can be a daunting and confusing endeavor. Building on his talk from MX 2010 – Dealing with a UX mid-life crisis – Richard will describe the three major phases of measurement:

1.    Defining appropriate goals
2.    Gathering meaningful data
3.    Drawing the right conclusions

Richard will provide techniques and tips for each phase and illustrate their use with real examples from his team’s work at Vanguard. To conclude, he will describe some of the cultural and change management challenges involved when an organization uses data to inform design decisions.