Schedule

Sunday, March 4
Time What’s happening
8:00 – 8:30 Pre-Conference Workshop Registration
8:30 – 12:00

Workshop: Be Nimble, Be Quick: Agile Creative Leadership

Sarah B. Nelson, Tapir & Tine

8:30 – 12:00

Workshop: Measures of Success: How to Quantitatively Measure Your User Experience

Richard Dalton, Vanguard

A note about workshops: Pre-conference workshops are not included with your General Session ticket and require separate registration. If you have not registered for a workshop but would like to attend one, please register here. Thank you.
12:30 – 1:00 General Session Registration
1:00 – 1:15

Welcome

Brandon Schauer, Adaptive Path

1:15 – 2:15

Keynote

Genevieve Bell, Intel Labs

2:15 – 2:45

Stop UX from Becoming A Culture of Complaint!

Nancy Dickenson, Dickenson, LLC

2:45 – 3:00

Better Revenue through UX: Bringing Down the Banners the Hotwire Way

Melissa Matross, The Hotwire Group

3:00 – 3:30 Break
3:30 – 3:50

Building UX and Design Culture @GE

Greg Petroff, GE

3:50 – 4:10

Happenstance or Disciplined Thinking? The Story of How a Customer journey Model Has Been Widely Adopted at Sony

Miguel Lunaparra, Sony

4:10 – 4:35

Designing the Plane in Mid-flight

April Showers, United Airlines and Sarah B. Nelson, Tapir & Tine

4:35 – 5:00

What is a VizKitchen? How ‘preViz’ Is Helping Shape Billion Dollar Businesses

Dane Howard, eBay

5:00 – 6:30 Reception
Monday, March 5
Time What’s happening
8:00 – 9:00 Welcome coffee
9:00 – 9:10

Welcome

Brandon Schauer, Adaptive Path

9:10 – 9:55

Why Customer Experience, Why Now?

Vidya Drego, Forrester Research

9:55 – 10:15 Ruben Rohde, Cisco
10:15 – 10:45 Break
10:45 – 11:10

UX Recruiting in a Competitive Landscape

Karen Myers, Talent Farm and Marta Fuentealba, Talent Farm

11:10 – 11:30

Making Culture

Lynne Waldera, InMomentum, Inc.

11:30 – 12:00

Lucky by Design: The Practice of Planned Serendipity

Thor Muller, Get Satisfaction

12:00 – 1:30 Lunch
1:30 – 2:00

How Did I Get Here?

Ian Swinson, Salesforce

2:00 – 2:20

Four Meta-Strategies for Design and Management

Kip Lee

2:20 – 3:00

Customer Journey Mapping: A Story of Amateurs, Con Artists, Lost Treasure, and a Pleasant Journey by Rail

Chris Risdon, Adaptive Path and Todd Wilkens, Adaptive Path

3:00 – 3:30 Break
3:30 – 4:10

Looking Forward: Emerging Tech and Consumer Trends Impacting UX Design

Kevin Nolan, Strategy Analytics

4:10 – 4:30

The MX Outlook

Brandon Schauer, Adaptive Path

4:30 – 5:30 Reception