Chris Risdon is an Experience Designer at Adaptive Path. Chris’s journeyman path has helped shape his belief that finding the right blend of interaction design and communication design enables people to have compelling and useful experiences.
Before joining Adaptive Path, Chris was Senior User Experience Architect at user experience consultancy Macquarium, helping improve the online product experience for clients such as Lowes.com and InterContinental Hotels Group. Prior to that, Chris was Lead User Experience Designer for a start-up in video syndication defining the user experience for all their consumer facing products. He was also formerly Senior Information Architect at CNN.com and has previously worked for or with companies such as Corbis, Microsoft, Nokia, General Motors and AT&T Wireless. He has also spent time with a number of start-up ventures, spanning information architecture, interaction design and visual and communications design.
Chris holds an MFA in design from the Savannah College of Art & Design, has taught design at NYU’s school for continuing education. He has a passion for designing typefaces and gives presentations on type design to graduate level design students.
Chris is also a magnet for stray dogs and is currently trying to learn the craft of watchmaking.
Download slides from Chris’ talk [PDF]
Customer Journey Mapping: A Story of Amateurs, Con Artists, Lost Treasure, and a Pleasant Journey by Rail
Every time we visit a design blog or conference someone is touting the benefits of Service Blueprints, Scenarios, Experience Maps, or some-such-thing. Every consultant would like you to believe your organization needs one (or more!). You and your team are still trying to figure out what everyone is REALLY talking about. Well, we’ve walked these roads many times and lived to tell the tale. Let us share our lessons learned along the way. In particular, we’ll help you see how customer journey mapping is done well, what value it can bring to your organization, as well as how to avoid wasted effort from amateur mistakes and service design snake oil when you hire outside help. We’ll use one good in-depth case study, Rail Europe, to help you see how you might leverage this powerful way of approaching experience problems within your own organization.