Ian SwinsonDirector of User Experience, Salesforce.com

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At Salesforce.com Ian, and his team, look at current and emerging design and technology trends with the goal of making enterprise software as easy to use as consumer web sites. With Chatter, Salesforce.com is celebrating the successful integration of social and mobile design into their suite of business applications. As the future of work is redefined the next phase is to empower and extend all businesses and users through ubiquitous computing.

Ian is a graduate of McGill University’s Film and Communications program and has spent the last 19 years solving design problems at startups, design studios and enterprise software companies — and riding his bike a lot.

How Did I Get Here?

For Baby Boomers and Generation Xer’s, a career ladder in UX was either non-existent or barely emerging when they were establishing themselves in industry. Fast-forward to 2012, and many of these design, research and technology professionals are in senior executive positions at top-tier technology companies. Find out how these early UX practitioners got to where they are today…and how they find their leadership roles to be a function of good design.

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