Kip is a PhD candidate in the Design, Management and Information Systems program at the Weatherhead School of Management, Case Western Reserve University. He is interested in the idea that an organization is a human-made product and that management is an art very much like design. At the Weatherhead, he co-teaches the capstone MBA studio course, “Design in Management,” with Professors Richard Buchanan, Kaja T. Buchanan, and Fred Collopy.
Previously, he worked as an interaction designer at IDEO, frog, and Marriott International. At Marriott, he managed the UX group’s first ethnographic-type research initiative, facilitated the redesign of the UX product development process, and led the interaction design work for on-property digital guest services as well as Marriott’s first mobile platform. More importantly, he worked closely with the VP of Global eCommerce Strategy to shape strategic arguments – made to C-level executives and board members – about future digital products and services.
Kip holds a BAS in biomedical sciences from the University of Pennsylvania and a MDes in interaction design from Carnegie Mellon University.
Download slides from Kip’s talk [PDF]
Four Meta-Strategies for Design and Management
The area of convergence between design and management is still a ripe territory for exploration. For managers of UX teams, the idea of “managing design” is absolutely important and certainly a challenge since creatives are an energetic and sometimes irregular group of people. Equally important, if not more, is the idea of “designing management” – that is, taking the human power to shape and craft products and applying it to the domain of management across all types of organizations. Comparisons and contrasts between the two different combinations of design and management reveal possibilities about the nature of both that are not so obvious at first.
Using this method of inquiry that flips our common understanding of ideas, I will be sharing four key strategies – four places to find strategic arguments – that can help designers and managers working in UX teams. This talk will use examples from two industries where UX products are becoming extremely important: healthcare and hospitality.