Richard Dalton manages a User Experience team at Vanguard where he passionately advocates designing user experiences within the context of user and business goals. In 2008 he was honored to chair the IA Summit conference in Miami and is still recovering. He has been a practitioner and manager in the UX field since 1994 in both the US and the UK.
Richard has been in the United States with Vanguard since 1999, before that he lived in Newcastle upon Tyne in the North of England where he was a co-owner of a leading UK Web Consultancy. When he’s not working he enjoys hanging out with his wife and three children, playing table tennis, reading, playing guitar and juggling.
[Workshop] Measures of Success: How to Quantitatively Measure Your User Experience
How do you know if the user experience your team is slaving over is succeeding or failing? How can your team use data to make better decisions? Quantitative measures can help answer these questions and can complement more traditional qualitative research methods like usability testing.
Like many things in life, quantitative measurement relies on good preparation. To effectively measure a user experience it must be divided into discrete pieces that can be measured against their objectives. In this half-day, hands-on workshop, participants will be guided through the steps required to create a Capability Strategy — a technique that defines the objectives and measures for pages within a user experience.
Using examples from their own work, participants will:
- Identify capabilities within their user experiences.
- Define & prioritize the objectives of a capability.
- Establish meaningful measures & success criteria for a capability.
Participants will collaborate in small teams to iterate through each step 3 or 4 times during the workshop, working on each team member’s capabilities in turn.
Upon completion of the workshop each participant will have a solid understanding of the technique, have experienced several practical iterations, and will leave with the beginnings of a Capability Strategy that can bootstrap their own quantitative measurement efforts.