Sarah B. NelsonFounder and Principal, Tapir & Tine

sarah_nelson

Sarah has tested her ideas on the ground, developing product strategies, digital experiences, and practice development frameworks for clients such as Nike, The Metropolitan Opera, United Airlines, Skype, Vanguard Funds, PayCycle, Zappos, Intel, and The Yerba Buena Center for the Arts. Sarah has led teams at Adaptive Path, Hot Studio, and holds a Master of Design Methods (MDM) from the Institute of Design in Chicago.

[Workshop] Be Nimble, Be Quick: Agile Creative Leadership

Despite growing evidence that design can make or break a product, designers are still often seen as a cost center. We don’t do ourselves any favors. A lot of us insist on lengthy, expensive, start-from-scratch, research-heavy processes. Some of us are testy perfectionists, loners, or just not real collaborators. And still more spend precious hours creating documentation that is dated before it is completed. Sometimes this is appropriate, but most times it isn’t.

As a leader, how can you transform your team from process followers into nimble design leaders? In this half-day workshop, we will use a diagnostic Sarah has developed to evaluate the state of your current team and develop an action plan for transformation. Through evidence-based criteria, we’ll evaluate six foundational factors – purpose, roles and responsibilities, trust, agreed-upon approach, user involvement, and stakeholder engagement – your team needs to handle whatever comes your way.

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