The gap between physical and digital has blurred: we use Wiis to get in shape, computers to order a pizza, or our smartphone’s GPS to find hot dates. People want to interact with products and services when they want to and how they want to — and that’s not always on the web.
The future of design is everywhere the customer touches our product or service — digital or physical. User experience practitioners must move beyond the screen to designing a holistic customer experience that is seamless across channels and devices.
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Measuring the success (or failure) of an experience can be a daunting and confusing endeavor. Richard will describe the three major phases of measurement:
1. Defining appropriate goals
2. Gathering meaningful data
3. Drawing the right conclusions
He will also provide techniques and tips for each phase and illustrate their use with real examples from his team’s work at Vanguard.
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Charles Warren leads Google’s Social UX team: the designers and researchers who make products like Buzz, Picasa, Blogger, and Profiles easy and fun to use. Prior to Social, Charles led Google’s Mobile UX team.
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Several years ago, Intuit realized that it had strayed from its roots and was no longer creating the most intuitive experiences on the market. With a culture that highly regards the customer, Intuit was ripe to integrate Design Thinking. Learn how Kaaren Hanson’s team and key executives are making Design Thinking a core competence, driving customer and revenue wins, and helping to re-invent the company culture.
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All of our institutions face the challenge of a fundamental shift from a push world to a pull world. While we have a growing body of design expertise in addressing the first two levels of pull, we are just beginning to understand the opportunities for designing the third level of pull — helping people to achieve their potential by learning faster through working together.
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Jeffrey Veen is a founder and the CEO of Typekit–a widely praised subscription font service that is bringing real typography to the Web for the first time. Jeffrey was also one of the founding partners of Adaptive Path and project lead for Measure Map, the well-received web analytics tool acquired by Google in 2006.
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In this five-minute session, Leah Buley will show you how to make an 18-month plan for your UX practice, and help you identify specific tactics and strategies to get you there.
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Brandon Schauer is President & Managing Director at Adaptive Path. His insight with customers–plus a solid grounding in business analysis and a mastery of design methods–allows Brandon to help organizations define and design more meaningful experiences for their customers.
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