Brandon Schauer – The (Near) Future of Managing Experiences
Brandon Schauer is an experience design director for Adaptive Path. He speaks, writes, trains, and practices experience design as a differentiator for business strategy.
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Brian Cronin – Making Change Happen: A New HBR Experience
Brian Cronin has enabled organizations to deliver on customer expectations by identifying user needs, developing a design strategy that aligns with business goals and developing designs that create differentiation from the competition. At Adaptive Path, Brian has delivered 17 projects, including its largest and most conceptual work.
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Craig Butler – Don’t Put Out The Fires, Control The Burn
When you work for a 100-year-old company with an internal tag line of “Members First,” you’re bound to find a lot of employees with a passion for serving the customer. That passion isn’t always coordinated across business units, its manifestation isn’t always scalable, & it isn’t always lined up behind company goals — but it’s there — smoldering.
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Dan Saffer – Lying with Experience Strategy
Dan Saffer is a founder and principal at the design consultancy Kicker Studio. Dan has designed devices, software, websites, and services since 1995, and these products are currently used by millions every day. An acclaimed speaker and author, his two books are Designing for Interaction and Designing Gestural Interfaces.
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Eric Hellweg – Making Change Happen: A New HBR Experience
Eric Hellweg is the Editor of the Harvard Business Review online. In this role, he manages the editorial operations of the site and oversees various elements of the print magazine as well. Eric has been straddling the print/digital divide for 15 years.
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Heather Champ – Who Moved My Cheese?
Redesign, relaunch, “improvements”, updates, v.2 – these elements of healthy site all mean change, and change can be difficult for some. At Flickr we’ve learned that there’s a definite lifecycle to how a community comes to terms and express their feedback.
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Heidi Reinfeld – Systems Not Solutions: Designing a Fully Integrated Brand Experience
The way people interact with media, products and services is constantly changing. As a result, it has become vital that companies create a fully integrated experience that can operate across a vast number of touchpoints and audiences.
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Jared Spool – From Here to Experience
It’s impossible for an organization to flip a switch, turning off their product mindset to start innovating great experiences. Instead, they must embark on a journey where every step, no matter how tiny, gets them closer to their goal of delighting customers.
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Kaaren Hanson – The Power of Internal Brand
As designers, we focus heavily on the brand experience of our products – but almost never on our own. Each interaction our people have builds their brand – for better or for worse. As a champion of UX, I have learned the power of helping your staff discover, craft, and own their brand.
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Kim Goodwin – Embracing Conflict
Kim Goodwin is the author of Designing for the Digital Age, a comprehensive book on designing digital products and services. In the course of her career, Kim has been an in-house and freelance designer, in-house creative director, and VP Design at Cooper, where she led a practice of interaction, visual, and industrial designers.
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Lane Becker – Work Like the Network
Lane Becker is co-founder and President of Get Satisfaction, a web startup dedicated to fostering new methods of communication and collaboration between companies and their customers. Previously, Lane was one of Adaptive Paths’ co-founders and currently serves on the company’s Board of Directors.
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Lara Lee – Experience Design as a Business Strategy
How can we create a more central role for experience design, and increase its emotional impact? We talk about holistic approaches and working across touch points, but what does it take to make that work inside an organization? We know that experience design increases the value of products and services, but can it increase the value of an entire company?
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Margaret Gould Stewart – UX Makeover, YouTube Edition
Margaret Gould Stewart currently manages the User Experience Team for YouTube. Prior to that, she spent two years leading Search and Consumer Products UX at Google. Margaret has been a practitioner and manager in the field of User Experience for over 10 years.
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Neff Hudson – The REAL Reason that Dinosaurs Became Extinct
The REAL Reason that Dinosaurs Became Extinct: Lessons learned from my journey as a customer experience advocate in the publishing, financial services and technology industries. And how your company can avoid becoming one of the casualties.
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Peter Merholz – Upgrade Your Mandate
User experience practice focuses on interactive screen-based experiences, typically the Web and increasingly mobile. However, the bulk of our customers’ lives are away from these screens. As businesses try to embrace the totality of a customer’s experience, crossing channels and coordinating touchpoints, they run up against the limits of their organizational structures and processes.
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Richard Dalton – Dealing with a UX Mid-life Crisis
We make changes to our user experiences based on heuristics, usability testing, and data, but do we really know if we’re improving the overall experience over time and across projects?
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Ryan Freitas – Show & Prove: Balancing Data-Driven & ‘Genius’ Design
Building compelling experiences is often more art than science. Increasingly, those who build them are under pressure to validate their design decisions with data. Ryan Freitas will discuss the importance of integrating data-based iteration into a heuristics-driven design process.
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Samantha Starmer – The Holistic Customer: Beyond the Website Experience
Over the last 12 years, Samantha Starmer has worked on a wide variety of user experience and information architecture projects and strategy while at Amazon.com, SchemaLogic and Microsoft. She is currently a senior manager at REI.com, where she is creating and leading new teams for user experience and information management, and incubating work around multi-channel customer experience.
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Tal Herman – No, You Used to Be a Designer
As a designer, you spent years honing your skills and involving yourself in both the strategic and tactical details of complex projects, providing very specific solutions to the problems posed to you. Now, as a design manager, you have a wider responsibility for the strategic concerns of the user experience combined with little or no time for actual design work, but…
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Location:
InterContinental
San Francisco
888 Howard Street
San Francisco, CA
MX: The conference for people who take a leadership role in guiding better experiences into the world.
Key topics:
- Experience strategy and communicating that strategy
- Organizational buy-in
- Results-oriented investment and measurement
- Emerging trends you’ll have to master