Brian Cronin – Making Change Happen: A New HBR Experience
Markets can change more rapidly than organizations. When your industry is undergoing significant changes to its business model, how do you motivate your organization to meet the challenge and deliver more value and be profitable? How does your organization’s structure need to shift and refocus to maximize delivering great experiences across all channels? We’ll explore how even consensus based organizations can move rapidly, shift direction, apply new strategies, and bring more value to their customers through great experiences.
This session also features Eric Hellweg, editor of HBR online.
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Brian Cronin has enabled organizations to deliver on customer expectations by identifying user needs, developing a design strategy that aligns with business goals and developing designs that create differentiation from the competition. At Adaptive Path, Brian has delivered 17 projects, including its largest and most conceptual work. Some examples are: the interface and desktop manager application for a touchscreen e-ink reader, a concept prototype for a mobile operating system for a large mobile handset manufacturer, mobile and web learning platforms, and financial management web applications, among others. Having worked within the constraints of technology, time and budget for over a decade, Brian is a proven team leader in bringing new ideas into the world.
In addition to piloting projects to successful completion, Brian has coordinated Adaptive Path’s sustainable design practice and programs to fulfill the Designer’s Accord (joined in January of 2008). He recently developed and chaired the program for Adaptive Path’s “Managing Design Projects 2009″ conference which was hailed by attendee Kia Zokaie, PMP, as “more practical project management knowledge than a PMP”.
February 11th, 2010 at 5:42 pm
[...] session also features Brian Cronin of Adaptive [...]