Rob Maigret is a creative technologist with a clear vision of the future. He works to disrupt the traditional idea of entertainment, mentoring young professionals in their efforts to do the same.
He believes we are witnessing an incredible convergence where physical and virtual worlds merge, giving rise to the new focus on experience design. These interactions most often appear in advanced consumer electronics, and through this work we are beginning to understand the human condition in a fresh way. There has never been a more exciting time to develop great products that enhance life and inspire story-worthy experiences.
Rob’s current endeavor is helping create a new media platform called the Popularium, which launches later this year. He describes Popularium as a natural evolution towards a more honest and engaging storytelling and product discovery experience.
In 2015 he oversaw the successful launch of a string of new products as Chief Creative Officer at Sphero - a multi-disciplined team focused on one vision: To bring the wonder of robots to the world. The flagship product, the Sphero BB-8, was released in September - winning multiple toy of the year awards and bringing Star Wars to a whole new generation of fans.
Previously, he helped lead Disney Interactive, the digital entertainment and games division of the company, as SVP of Global Creative. In this prior role, as SVP of Innovation, he was a key member of the inaugural team at Disney Interactive Labs, which uses emerging technology to enhance the Disney.com web and mobile experiences. Rob remains an active member of the Disney ecosystem as a mentor for the Disney Accelerator by Techstars.
His relationship with Disney began in 2008, when the company he co-founded, DigiSynd, was acquired to manage all of Disney’s social media platforms. His team delighted billions of Disney guests through content engagement and were frequently honored with accolades and awards, including The Webby Awards and Online Campaign of the Year for Toy Story 3. Many of these social media efforts, made on behalf of the Disney brand, have since been recognized as industry “best practices” and have been mimicked by nearly every major media entity and influence marketer.
Before starting DigiSynd, he was the CTO of Revver, whom along with YouTube, Vimeo, Blip.tv, and many others, kicked off an online new media revolution. There he was responsible for the design and build of the company’s revenue sharing platform that drove user-generated video, a model used today by nearly every major video sharing portal. This patent says it all. Revver was acquired by LiveUniverse in 2008.
In addition to the Disney Accelerator, he has also been a mentor at the Qualcomm Robotics Accelerator and advises a number of young startups. He resides in Los Angeles, CA. He has a LinkedIn profile, a Twitter handle, Instagram, and even this vanity website. He is known to have an affinity for a particular German automaker.