Heidi Reinfeld – Systems Not Solutions: Designing a Fully Integrated Brand Experience
The way people interact with media, products and services is rapidly evolving. As a result, it has become even more important that companies create a fully integrated experience that can operate across a variety of touchpoints and audiences. Heidi Reinfeld, Managing Creative Director of Sequence (a San Francisco experience design company) will discuss the importance and challenges of designing a fully-integrated brand experience. She will feature Sequence’s continuing work with Chipotle Mexican Grill in brand strategy, web design, mobile application development and packaging design.
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Heidi Reinfeld is the Managing Creative Director of Sequence. She is passionate about directing and designing brand experiences for clients such as Chevron, Chipotle, Zinio and MySpace. Prior to Sequence, Heidi was the design director at Bank of America where she led visual design for bankofamerica.com, ATMs and kiosks. Before that she was at Studio Archetype and Sapient working on brand programs for Virgin, 3Com, Honda and many others.