Jared Spool – From Here to Experience
It’s impossible for an organization to flip a switch, turning off their product mindset to start innovating great experiences. Instead, they must embark on a journey where every step, no matter how tiny, gets them closer to their goal of delighting customers.
In this entertaining presentation, Jared will show you the path successful organizations have taken on their journeys. You’ll learn how to create an integrated feedback system. You’ll see the benefits of formulating a solid experience vision. And, you’ll learn why it’s critical to shift your organization’s culture past risk-aversion.
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Jared M. Spool is the founding principal of User Interface Engineering. If you’ve ever seen Jared speak about usability, you know that he’s probably the most effective, knowledgeable communicator on the subject today. What you probably don’t know is that he has guided the research agenda and built User Interface Engineering into the largest research organization of its kind in the world. He’s been working in the field of usability and design since 1978, before the term “usability” was ever associated with computers.
Jared spends his time working with the research teams at the company, helps clients understand how to solve their design problems, explains to reporters and industry analysts what the current state of design is all about, and is a top-rated speaker at more than 20 conferences every year. He is also the conference chair and keynote speaker at the annual User Interface Conference, is on the faculty of the Tufts University Gordon Institute, and manages to squeeze in a fair amount of writing time.
Photo credit: Warren Parsons
January 26th, 2010 at 12:04 pm
[...] Spool. You know him, you love him, and you can see him when he keynotes MX: Managing Experience on March [...]
February 1st, 2010 at 3:34 pm
Spool would be more tolerable if he didn’t refer to himself as “probably the most effective, knowledgeable communicator on the subject today.”