Kaaren Hanson – The Power of Internal Brand
As designers, we focus heavily on the brand experience of our products – but almost never on our own. Each interaction our people have builds their brand – for better or for worse. As a champion of UX, I have learned the power of helping your staff discover, craft, and own their brand.
PRESENTATION SLIDES ARE HERE: The Power of Internal Brand
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Kaaren Hanson, Director of Experience Design at Intuit, leads the XD center of excellence. Her team works across Intuit with a deep focus on innovation practices, mobile design, ethnographic research, and leadership. Kaaren also works closely with Intuit’s founder, Scott Cook, to weave Design Thinking throughout the company’s culture. Kaaren champions the strategic value of design and is dedicated to helping XD staff develop their leadership capabilities. Prior to joining Intuit in 2002, Kaaren founded the UX team at Remedy, a BMC Software company. She earned her PhD in experimental social psychology at Stanford University.