Ryan Freitas – Show & Prove: Balancing Data-Driven & ‘Genius’ Design
Building compelling experiences is often more art than science. Increasingly, those who build them are under pressure to validate their design decisions with data. Ryan Freitas will discuss the importance of integrating data-based iteration into a heuristics-driven design process.
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Ryan Freitas is the founder and principal strategist at Second Verse, an experience design consultancy in San Francisco, California. Second Verse specializes in combining superior interaction design with compelling product strategy for technology startups and global media companies. Ryan enthusiastically pursues the opportunity to work on emerging user experience principles, and he has a strong interest in informatics, empathic design, and democratizing access to technology. He cures and smokes his own bacon, and lives in San Francisco with his wife Kristen.