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Shannon O’Brien

Principal, Moment

Shannon O’Brien is a principal at Moment. Working with brands such as American Express, ESPN, and Tiffany & Co., Shannon and her teams collaborate with clients to create great products through user research, experience strategy, and user interface design.

Process, Participatory Design & a Responsive Bagel: Creating An Environment Where Change Is Possible… and Sustainable

Presenting with Jacob Styburski

It is messy. It is confusing. It can be a total pain in the ass. But introducing a new team, process and methodology into a large organization is totally rad. To do so successfully requires an environment that fosters flexibility, positivity and collaboration. It requires understanding & empathy for your organization, team, product, and users. It requires leadership that isn’t afraid to try something new, and knows when it’s time to try something new again….and again.

Over the last year and a half, Serve from American Express and Moment have collaborated to integrate user experience thinking to deliver real change to a growing product. Our goals are to make a better product for our users, to introduce a sustainable design culture and process that works within Serve, and to share our learnings to make connections across the Enterprise Growth Group and American Express as a whole. Using a mix of design tools, methods, and processes, we’ve found there isn’t a specific recipe for success, but that a few simple things make all the difference.

Moment is a digital product design firm. We love tough user experience problems, but we don’t solve them alone. It takes close collaboration with our clients to create lasting business value. Whether for customers, employees or stakeholders, we design things that work for people.