MX 2013 - Catherine Courage | Inspiring Design Thinking In a Predictable Corporate Culture

Why do we see so many corporations with user experience teams, yet their products do not reflect this investment? For years, we have focused on educating individuals on the user-centered design process, however, the whole company must embrace and understand design with a response that entails more than just headcount. Design needs to be part of the company DNA.

Open uri20140131 6746 1lz3syb

MX 2013 - Sarah B. Nelson | Facing the Edge: Working with Change

Like death and taxes, it is certain that things will change. The role you are in now may be different three months from now.

Open uri20140131 6746 qyr66q

MX 2012 | Ian Swinson | How Did I Get Here?

For Baby Boomers and Gen X'ers, a career ladder in UX was either non-existent or barely emerging when they were establishing themselves in industry. Fast-forward to 2012, and many of these design, research, and technology professionals are in senior executive positions at top-tier technology companies.

MX: Managing Experience Videos

Visit the MX: Managing Experience Vimeo Channel for our archive of main stage speaker videos from previous MX: Managing Experience

Click to view  

Open uri20140131 6746 18o3ubd

MX 2013 Bill Wetherell | The Zealots Who Built Alto

How do you take a commodity product like email and create something unique and useful? And how do you do it in the face of so many negative perceptions of the AOL brand? In 2012 AOL launched the private beta of Alto — a re-imagining of the inbox for today's modern world. This is the behind-the-scenes story of how Alto came to be.

Open uri20140131 6746 54pegd

MX 2012 | Greg Petroff | Building UX and Design Culture at GE

GE is the 14th largest software company in the world and is growing fast as it builds software to connect the industrial internet. Massive change is forcing GE to adopt and adapt design methods to solve some of its biggest challenges.

Open uri20140131 7708 1kwnvf

MX 2013 - Cindy Chastain | Six Ways Ecosystems Have Changed Our Roles and the Way We Work

Smart companies no longer just “sell product” — they build ecosystems of genuine value, comprised of dynamic, interconnected touch points that stoke customer interests and support their needs. Customer experience becomes an essential business strategy.


Open uri20140131 7708 19cnoyb

MX 2012 | Melissa Matross | Better Revenue through UX: Bringing Down the Banners the Hotwire Way

As User Experience professionals, we are often faced with features that produce revenue but are counter productive to a good user experience. In her role as Director of User Experience for Hotwire.

Open uri20140416 6880 yaj1xg

MX 2014 | Bill Scott | Bringing Change to Life

Change in an organization is really hard. This is especially true when a company that was once on the forefront of innovation finds itself having lost that luster through its own growth & success.

Open uri20140416 6863 4q4m3p

MX 2014 | Wendy Lea | The Customer Experience Obsession

Customer Experience is now accepted as a key driver for business growth, regardless of industry. This view is supported by research showing that customer experience leaders have significantly, consistently out-performed the S&P 500 in recent years — but understanding the value of customer experience and transcending engrained organizational processes that hinder it are different matters.


Open uri20140416 6857 19qsc4x

MX 2014 | Chris McCarthy | Don't Forget the Organization!

Don’t Forget the Humans (UX – 2010) explored the magic of being an internal design team. With success comes, new challenges and expectations.

Open uri20140416 6857 rbqsfl

MX 2014 | Leah Buley | The Marriage of Corporate & UX Strategy: A Case Study

An important question for those practicing UX strategy is "what's our engagement model with the rest of the organization?" In large organizations a variety of models are possible, from embedding with cross functional teams to working in functional silos, to a central consulting model. We don't often work directly with groups like Corporate Strategy, but when we do the impact can be quite significant.

Open uri20140416 6872 j1sjj5

MX 2014 | Jason Stirman | One Size Fits None: Designing Your Company Experience

Most companies, in many ways, look alike. Organizational models haven’t changed much in the last century, but how we work, communicate, and relate to each other has.


Open uri20140416 6868 u7b7xf

MX 2014 | Livia Labate | Digital Governance: Getting Your Act Together & Keeping It That Way

As organizations pursue growth strategies by expanding their reach and making themselves more relevant through digital experiences, greater complexity and coordination become challenges to offering a cohesive service to users. Effective and sustainable delivery relies on a governance framework that is flexible and reliable; a true platform for sustainable growth.

Open uri20140416 6872 ab4oha

MX 2014 | Peter Merholz | Design Org Model. Such Power. Very Leverage. Wow.

As companies evolve away from 20th century product thinking to a 21st century service mindset, it's important that design organizations evolve with them. In this talk, Peter will present a new hybrid model for how design can integrate with the rest of the organization, where all design (marketing and product/service) is centralized as a function, and design teams partner in a deep, committed way across the business.

Open uri20140416 6880 1g3t64u

MX 2014 | Leslie Mottla | The “HOW” & “WHY” of Building Customer Experience-Focused Teams & Organizations

A focus on customer experience is crucial to the success of any organization - so why is it still so few organizations dedicate people and teams to improving this daily? A focus on experience design and execution will make your customers come back again & again - there is real business value to focusing on experience! On average, an industry’s customer loyalty leader outgrows its competitors by a factor greater than two times. But how do you make the case to have customer experience be a key role, business strategy and discipline, whether you’re a start-up or Fortune company? Lesley made the strong case at Zipcar to create a team solely focused on the member experience.


Open uri20140416 6860 cdzuvx

MX 2014 | J Galen Buckwalter | The Resilient Life: Get Your Allostasis On

Every time we are threatened, or perceive a threat, a cascade of hormones floods our brain and body. Modern neuroscience is discovering there is an equally powerful physiological and psychological drive to bring our stress reactivity back to normal.

Open uri20140416 6084 paczrd

MX 2014 | Todd Wilkens | A New Era of Design at IBM

IBM has a strong pedigree in design and at many points designers have occupied a central and foundational role in the organization. Recently, IBM has embarked on a massive transformation focused on integrating design and user experience practice back into the core of everything the company does.

Open uri20140416 6880 o700oo

MX 2014 | Josh Levine | Your Culture Control Panel: The 5 Ps of Employee Engagement

The ability to manage company culture in today’s rapidly changing workplace is the difference between industry leaders and losers. Because employee engagement is more important than ever before, managers must learn how to effectively lead and build robust cultures of their own.


Open uri20140416 6880 2j45xt

MX 2014 | John Setzen | Designing Informed Experiences and Fighting the Good Fight

After years of client services, I moved in-house to re-focus on serving a community I, not only admired, but was a part of (web designers and developers). As a long time customer and evangelist, I took over as creative director at web hosting company (mt) Media Temple.

Open uri20140416 6872 wp34kz

MX 2014 | Malini Bakshi Leveque | Designing the Way Forward: Integrating User Experience & Design with Agile Development

To create successful products, Agile needs to synergistically incorporate UX design with software development. This session in the story of the UX team’s journey of building and implementing a common user experience including a UI platform, user centered design process, flows and best practices.

Open uri20140416 6880 1cosyj8

MX 2014 | Michael Kim | Designing Sustainable Behavior-Change with Habit Design

Designing systems that truly change individual and organizational behavior over the long-term and lead to lasting, sustainable results is the ultimate challenge for experience designers and is the sole focus of the Habit Design™ research cooperative. Instead of relying on motivational approaches that try (and often fail) to increase willpower, winning behavior-change solutions train groups to practice small, positive, sustainable daily habits that become routinized and eventually institutionalized.